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| The Only International Market Place For Global Halal Products & Services |
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| MIHAS (Malaysia International Halal Showcase) Come MAY 10, 2006 the world will showcase through MIHAS, the largest display of halal-certified food & beverage products, related consumables and services. MIHAS will bring together an international community that is keen to tap this lucrative consumer market. First organised in 2004, MIHAS swiftly claimed its place as Malaysia's Largest Food & Beverage Expo and World's Largest Halal Trade Fair. |
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| The trade fair and exhibition held over four days received an overwhelming response both in terms of local and international participation as well as the media. This unprecedented support has brought to centre stage two key factors, which inspired MIHAS to assume greater challenges to better serve the Global Halal Market. |
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| First, the need for such an international trading hub for showcasing all things halal in order that the halal industry is able to grow and develop stronger lines of business commitment and output. Opportunities abound. MIHAS 2005 reaped RM 217.1 million in immediate sales for its members through MATRADE - MIHAS trade matching effort. This performance is expected to grow more prominently with a bigger MATRADE INTERNATIONAL BUYING MISSION (IBM) programme and international promotional activities. |
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| Second, the Halal consumer sector is also beginning to attract non-Muslim customers. It is growing at such a phenomenal pace globally that global connsumables manufacturers and industrialist; Muslim or non-Muslim, are beginning to realise the lucrativeness of this market of more than 1.5 billion consumers. |
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| As a premier halal trade exhibition of international standard that is supported by the Malaysian Government, MIHAS is poised to assume a major role in consolidating and energising the Global Halal Market. The collaboration of Malaysia's export promotion arm, MATRADE in organising the TRADE MATCHING LOUNGE, will also prove MIHAS to be the ultimate trading platform for halal products and services. |
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| MIHAS 2006 promises to be a hive of trading activity. With space fast taken up, make a date with MIHAS and register for MATRADE TRADE MATCHING services now and confirm your exhibition booth early. Expose your halal product to an array of buyers gathering from around the world. With proven track record, MIHAS provide unique opportunity for buyers and sellers in the halal and Muslim market to establish new business ventures and rekindle past trade alliances. |
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| Plan your trip earlier and experience the WORLD HALAL FORUM. This world-class event by the HALAL JOURNAL, held in conjunction with MIHAS will take place from the 8 - 10 May 2006 in Kuala Lumpur, Malaysia. This industry driven forum will gather market leaders to discuss the business and trade issues and contribute in shaping the direction of the Global Halal industry. |
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| Visit www.halal.com.my for more info on MIHAS WORLD OF HALAL & experience MIHAS's RM 217.1 million reason. |
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