Respected as a modern, peaceful and prosperous Islamic country especially among OIC member countries, Malaysia has the added advantage of championing the halal cause.
Malaysia's central position in Asia makes it an ideal trading platform to draw the world's halal players in facilitating the sourcing and selling of global quality halal products through THE 11th INTERNATIONAL HALAL SHOWCASE (MIHAS).
Inaugurated in 2004 with the sole aim of facilitating the sourcing and selling of quality halal consumables, products and services globally, this annual trade fair is in effect the largest congregation of halal industry players. As an international trade fair focusing on halal, MIHAS attracts a following of loyal visitors and exhibitors. MIHAS 2013 saw the active participation of 463 exhibitors from 30 countries and attracted 18,223 quality visitors from 65 countries. Over 69% of these visitors are trade buyers and the who's who in the food and beverage industry from the ASEAN countries.It embraces the halal concept in all its dimensions from pharmaceuticals and herbal products, cosmetics and health care to Islamic investment, banking and takaful.
Every year since its inception, MIHAS hosts over 500 buyers and matches them with participants of MIHAS from Malaysia. During MIHAS 2013, this programme resulted in total immediate and negotiated sales of over RM411.32 million. Today, MIHAS is the premier event that is not limited to the ASEAN region alone but is also supported internationally by the enthusiastic participation of International Pavilions from countries across the globe This has equipped MIHAS with the extra edge to break through barriers to enter young developing markets committed to serving the needs of the halal consumer and to reach a quality-conscious generation seeking quality halal food products.
MIHAS serves as the best entry point for the world market to penetrate into and flourish in the global Muslim the ASEAN markets. MIHAS is hosted by the Ministry of International Trade and Industry (MITI), and organised by the Malaysia External Trade Development Corporation (MATRADE).