HALFEST
MIHAS

ABOUT WORLD HALAL WEEK

The World Halal Week (WHW) concept integrates:

a) MALAYSIA INTERNATIONAL HALAL SHOWCASE or MIHAS,

b) WORLD HALAL CONFERENCE (WHC) and

c) 7TH JAKIM INTERNATIONAL HALAL CERTIFICATION BODIES CONVENTION

Hosted by the Ministry of International Trade and Industry Malaysia (MITI), and is jointly organised by Malaysia External Trade and Development Corporation (MATRADE), Halal Industry Development Corporation (HDC) and Department of Islamic Development Malaysia (JAKIM). WHW gathers key Halal players from the global Halal industry annually in Kuala Lumpur. By bringing the trade fair and conferences under one entity, Malaysia seeks to harmonise, coordinate and integrate the myriad efforts in the development and promotion of the global Halal industry.

VISION:
A unified global Halal marketplace.

MISSION:
As the Halal market continues to expand and diversify, the need for harmonisation becomes increasingly evident in order to ease trading of Halal goods and services across borders. With the ultimate aim to unite the global Halal marketplace, the missions of WHW are:

  • To facilitate marketing and trade of Halal products and services on a global level;
  • To encourage growth of sustainable businesses within the Halal sphere;
  • To develop knowledge-based human capital, which is vital for the growth of the Halal industry; and
  • To encourage research and development in producing innovative Halal goods, services and processing. As well as to affirm and protect the Halal integrity of goods and services.